Self-serve

A self-serve advertising platform allows advertisers to easily book and manage their ad campaigns without troubling publishers with inquiry emails, ad server trafficking, creative updates, billing and so on. This means that advertisers are able to get answers for their booking and reporting needs faster and set up campaigns in a more efficient manner. As for publishers it means that a lot of sales tasks that they were previously doing manually can now be automated. It noy only saves time for publishers but actually allows for more sales as the workflows are now much more optimized and welcoming for advertisers.

What actions can advertisers perform through self-serve platform?

• See audience stats through media kit.
• See inventory prices and availability.
• Book campaigns.
• Setup and update creatives.
• Pause campaign items.
• See campaign delivery stats.
• See payment instructions and order balance.

Where is my self-serve portal?

Each property has its own self-serve portal associated with it. A link to your property's self-serve portal can be found in the property's settings page. You probably want to put a link to self-serve portal in the footer of your website or on your "Advertise" page.

note

Currently all self-serve portals are accessed through pubops.io domain. Full white labeling of the portal including using your own domain is on our roadmap.

What happens when advertisers book campaigns through self-serve portal?

All campaigns booked through self-serve portal need to be approved by publishers before they go live.

What campaign delivery stats are available to advertisers?

Currently advertisers can see total number of delivered impressions and total number of clicks.